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Introduce Yourself to Outdoor Advertising

If you think you understand everything there is to know about Outdoor Advertising you may want to take a closer look. Things have changed. Over the past few years, the outdoor advertising industry has evolved into a rejuvenated media force to be reckoned with that's poised to compete aggressively in the 21st century media fray. 

While many traditional media segments have struggled to remain competitive in a period of economic strife, the outdoor industry has remained relatively unscathed and solvent due in large part to the strength of local sales as both national and regional brands have shifted a significant portion of advertising dollars to grassroots promotions.

In 2007, advertisers spent $7.3 billion (up 7% from 2006) on outdoor advertising. Source: OAAA

Outdoor today is a vital element in well-conceived plans. The top brands using outdoor are a veritable blue chip list of advertisers: AT&T, American Express, IBM, McDonald's, Procter & Gamble, to name just a few brands that know about wise investments, brands that have plenty of choices to market their products. The interest has been steady and growing and with good reason. Outdoor offers outstanding value for the dollar and a myriad of ways to ratchet up exposure. Whether matched with other media to extend reach or used extensively on its own to saturate a market, outdoor can't be beat. Its ubiquitous presence insures that when a consumer is ready to purchase, the brand is top of mind. Today it seems, consumers are in a hurry and outdoor provides quick and concise information to help individuals make rapid purchase decisions. Outdoor surrounds consumers with ubiquitous presence offering media choices that suit every target audience, geography and strategic plan. 

Outdoor is a comprehensive mix of effective media delivery mechanisms that reach people in their cars or on subways, in airports and malls or in any number of growing outdoor media settings. Outdoor is roadside, outside and inside, above and below ground and on the move. The definition of outdoor has changed dramatically as the industry has developed new outdoor media formats in response to the needs of advertisers. Today, outdoor means billboards; but it also means street furniture and transit advertising…as well as other alternative formats.

Top Outdoor Advertising Categories

(based on 2007 year-end outdoor expenditures)

 

                    -  MISC SERVICES & AMUSEMENTS

                    -  INSURANCE & REAL ESTATE

                    -  COMMUNICATIONS

                    -  PUBLIC TRANS., HOTELS & RESORTS

                    -  MEDIA & ADVERTISING

                    -  RETAIL

                    -  RESTAURANTS

                    -  FINANCIAL 

                    -  AUTOMOTIVE DEALERS & SERVICES

                    -  AUTOMOTIVE ACCESS & EQUIP

Source: OAAA

Offering Advertisers More: Number of Outdoor Displays/Vehicles

Outdoor reaches people on-the-go and offers extremely targeted messaging designed to intercept consumers, wherever they go   in an urban market or on suburban highways. Combining traditional billboards with other newer forms of outdoor media products can make a tremendous impact improving reach, frequency and overall awareness in one cohesive media package.